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Conventional product design is often preventing 360 million people from using everyday products. Long development times, costs, and production processes all contribute to an inaccessible world. To show these challenges are solvable, we created {access}ories, a new standard for accessible design, using transformative innovations in design, technology, and manufacturing to make oral-care accessible to all, now.
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THE STORY

A DAILY PAIN, A ONCE-IN-A-LIFETIME IDEA
We spend 113,760 minutes of our lives brushing our teeth. For those living with dexterity challenges, this activity is a daily pain. Unable to easily use today’s toothbrushes, they’re forced to hack products themselves. So, we co-created a solution with those living with dexterity challenges, learning about their needs and desires through Makers Labs – all to help us create a truly personal approach to accessible oral care.


ADAPTING TO THE FUTURE
{access}ories are bespoke adaptive add-ons that can be applied to an Ordo toothbrush. Customers personalise their handles through an easy-to-use digital platform – receiving one of the 270 unique handle designs that best addresses the needs that come with their condition.


A ONE-SIZE-FITS-ONE SOLUTION, AT SCALE
After a successful beta phase, we partnered with Batch.Works, and Ordo to release {access}ories to the world. With Ordo’s Direct to Customer model, and Batch.Work’s circular manufacturing technology, we’re challenging typical manufacturing processes by designing on demand – and having a positive impact for people, planet, and profit.


ACCESSIBLE AND DESIRABLE
{access}ories proves that it’s possible to produce innovative solutions that are low-cost, hyper-personalised, and without compromise. With huge recognition from Dezeen, Fast Company, Design Week and a shortlist at Cannes Lions 2023. TIME magazine has also given {access}ories a Special Mention as one the Best Inventions of 2023. To summarise with the words from one of the first makers — “this will make a huge difference.”


Find your perfect shape via Ordo’s website.